Digital & Print | Strategy & Development – Website, UX, Blog, Email, PDFs, Flyers, Inserts, Internal Documents
Content is where it all begins. Whether it’s a website, a blog, press releases, emails, trade ads, etc., the goal is to create compelling content – regardless of the industry or audience. Since 2013, we’ve created content for a variety of B2B and B2C businesses in the healthcare, fashion, technology, industrial and non-profit/advocacy fields.
Offered Content Services Include:
- Website content
- Blog and articles
- Email campaigns and newsletters
- SEO strategy
- SEO optimization of existing content
- Press Releases, Media Alerts
- Ghostwriting
- Journalism & Magazine | Newspaper and Magazine
- PDFs, Inserts, Flyers, Guides
- Workbooks
- White-papers
- Webinar and Video Scripts
Articles & White papers | Please inquire
We have developed a number of articles and whitepapers for use across digital platforms, but please directly contact us to review samples due to client requirements.
Website – UnitedHealthcare | Medicare Made Clear
Learning about Medicare can feel overwhelming, and with so many different pieces, we wanted to solve for consumer confusion and stress by creating a one-stop-source of information where they could quickly get the answers they need while learning at their own speed with a lead-generation goal via email capture.
We created two custom experiences based on our consumer insights – one for first-time enrollees, and one for individuals working past 65. I worked alongside our content manager and agencies to draft the initial layout of landing page, but then led the content strategy and development. The “hubs” offer resources for educating consumers, with a mix of content mediums and multiple conversion points for email signup and plan shopping based on the consumer’s self-identified situation.
Within three months of initial launch, the page saw more than 80K visitors, with social media driving 90% of the traffic and 5,000+ emails captured. To date, the two pages have resulted in more than 30,000 email submits and more than
View the Medicare Initial Enrollment Period Landing Page.
UX + Interactive – Medicare Navigator Chatbot
How do you make learning easier and on-demand for Medicare? How do you create a helpful-hand that’s simple enough for older generations to navigate? Meet Medicare Navigator.
A brand-new endeavor for me from both strategy and content, in this project responsibilities included initial project and UX brainstorming and development meetings, chatbot organization and copy flow, copy creation and editing, UX testing and copy optimizations on-going. In about 8 months, we got this project launched, and to-date have seen our goal of connecting education to shopping achieved, with most chatbot users who exit heading straight to the AARP Medicare Plans site. The bot has also increased overall site traffic, and users coming into the bot are most likely to take the next step to shop.
Blog
Gold, Blog Writing – Hermes Creative Awards, 2016
With over 10 years of experience blogging professionally and personally, I have written blogs for a variety of industries and audiences primarily including Health, Lifestyle, Retail, Fashion & Beauty, and Food & Travel. For full writing samples, please download the writing sample PDF.
SPRINT PNS SYSTEM Blog | B2B and B2B
One of the tactics developed for the SPRINT PNS brand was B2B and B2C articles to add to their blog. Brixten Marketing developed the blog strategy, topics and executed the research, interviewing, writing, and SEO optimization of all blogs for both audiences from 2020 through 2022. Read B2B sample. Read B2C sample.
Medicare Made Clear Blog | At UnitedHealthcare, in late 2019 I officially took over the digital content development of the educational Medicare Made Clear program, and stepped in to expand past landing page content into our blog.
In 2020, we migrated and I optimized more than 150 blogs as well as wrote more than 30 new ones from scratch through 2021. In 2021, the results of this blog strategy and content led to it being the NEW #1 organic traffic driver on the aarpmedicareplans.com website, and the #1 contributor to organic Medicare enrollment submits.
Read Samples: What is a PDP (Prescription Drug Plan)? | Can Medicare Help with COPD? |Should I Get Part B I’f I’m Working Past 65?
Read Starkey Hearing Technologies Blogs | At Starkey, I implemented an SEO and content overhaul, and launched and executed a blog-tracking campaign around CTAs, imagery, readability, clicks and overall engagement, all of which improved readership by 110 percent between 2015 and 2016, and again by 80 percent between 2016 and 2017.
Disability Advocacy | With a belief that words have the power to help others, in 2013 while beginning my hearing loss journey, I launched my own blog, Hear “What?” to chronicle my own experiences. Ironically, what began as a form of digital journaling quickly transformed into a platform to share my story and the intricacies of the life of one with hearing loss and hearing aids for the world over. To this day, people of all ages and nationalities reach out to me to share their own story or express thanks, finding solace or comfort in relating to blog or two.
Ghostwriting KOL Articles
One of the tactics developed for the SPRINT PNS brand was B2B and B2C articles to add to their blog. Brixten Marketing developed the blog strategy, topics and executed the research, interviewing, writing, and SEO optimization of all blogs for both audiences from 2020 through 2022. KOL articles were specifically developed in partnership with physicians leveraging the SPRINT PNS product in their practice to provide added value and authenticity.
Read KOL ghostwriting article sample.
PDFs, Flyers, Inserts & Internal Communications
From articles and poems for magazines, copy for PDFs, flyers, inserts, invitations, event signage and more, I’ve done copywriting for a variety of clients within the areas of health care, finance and education.
Please see PDF of written samples for review.
From newsletters to drip-marketing campaigns, I’ve created content for email across health care, finance and small-business industries over the last 7 years. Please see PDF of written samples for email content samples.
Brixten Marketing 